Display homes play an invaluable role in inspiring buyers and supporting sales conversions  but of course, there are some challenges:

• • • Limited land supply in premium inner city suburbs
    • Significant requirements for display builds 
    • Limited flexibility to physically showcase breadth of finishes and upgrades
    • Expensive to resource and maintain
    • Interior design trends, styles & finishes are constantly evolving
    • Materials are not always readily available

 

For more people, buying a home is the most important purchase they’ll ever make. However, buying ‘off the plan’ presents a range of challenges because the product isn’t tangible. 

There are many considerations for buying off the plan including:

• • • High involvement purchase
    • Long purchase cycle – people come in and out of the journey
    • Significant emotional investment
    • Lots of imagination required (without a display)
    • Choices can overwhelming – finishes/colours/options/upgrades
    • Many buyers want to avoid engaging with sales people

 

VR is employed to create virtual property tours, facilitate remote collaboration among stakeholders, and elevate marketing efforts, contributing to a more efficient and captivating real estate experience. Embrace the transformative power of virtual reality in real estate for a cutting-edge approach to property exploration and presentation.

 

 

Unlocking Interactivity: The Virtual Reality Advantage

Just like a physical display home, VR can support the sales conversion process by providing spatial context. However, VR provides an opportunity for far more interactivity than a physical display home. From tool tip overlays to immersive audio-visual content and dynamic light source configurators, VR opens up a world of possibilities for both agents and buyers. 

 

 

A Guiding Hand in the Virtual Realm

Imagine a discovery process where information isn’t confined to a static screen or brochure but the options float right in front of your eyes, guiding you seamlessly through a property. VR introduces the concept of ‘tool tips’ overlays, providing users with real-time information of the options available to them. VR provides a realistic and detailed preview of spaces, allowing users to visualise layouts, amenities, and design options as if physically present.  Whether you’re navigating from room to room, flicking through kitchen bench colour schemes or basking in the view of an apartment from a different level, these dynamic overlays serve as a guiding hand giving users all the information they need whilst seeing a property first hand. Providing this ‘hub’ of information makes the learning curve smoother and more intuitive.

 

Immerse Yourself in a New Dimension

Traditional displays offer a two-dimensional experience, but VR takes immersion to a whole new level. Audio-visual (A/V) content in VR is not just about watching—it’s about experiencing and engaging on an emotional level.  The growing advancements of VR mean users can find themselves in the Whiskey den, hearing the crackling of a fire, on the balcony hearing passing traffic, by the pool hearing the soft notions of water or in the lounge room seeing and hearing the TV as if it were physically in front of them. The spatial audio and lifelike visuals create an immersive environment that engages users senses, providing a richer, more memorable experience.

 

Lighting Up Your Virtual World

In the physical world, we are constantly exposed to various sources of light, adapting to different settings throughout the day, whether they be natural or artificial. Imagine immersing yourself in the morning sunlight, visualising yourself sipping a coffee, basking in the afternoon glow as you return from work, or sitting on the balcony watching the sun go down. Virtual reality elevates realism by introducing light source configurators. These tools allow users to actively adjust light sources, altering the ambiance and visual appeal of the property. This functionality not only enhances the overall realism of the virtual experience but empowers users to personalise their surroundings and visualise themselves there. With light source configurators in VR, buyers begin to form emotional connections with a property as they immerse themselves in different daily scenarios, creating a truly personalised experience.

 

In the world of technology, innovation is the driving force, and VR is at the forefront of this revolution. The unparalleled interactivity offered by VR opens up new dimensions of exploration and engagement. As we step beyond the confines of traditional displays, the virtual realm becomes a canvas for creativity and interaction, paving the way for a future where the line between the physical and virtual worlds blurs into a seamless, immersive experience.